Concept
Tigress is a social justice publication that illuminates testimonies of Asian Americans, fights against racism, and reclaims cultural traditions. Appealing to younger adolescents of the AAPI community, Tigress captivates its readers through its bold use of typography and imagery while pushing back against preexisting stereotypes about Asian Americans.
Wordmark
Typeface Selection
Sketch Experimentation
Process gif of final wordmark
Magazine Process
Freeplay type experimentation
By challenging myself with freeplay type manipulation, I explored showcasing the themes of the magazine content through typography.
Implementation of grid
Final
Tigress challenges the expectations of an AAPI publication with its bold use of freeplay type manipulation. With an intention to expand the Western perspective of who is a part of the AAPI community, Tigress leaves allowances for future publications to highlight different Asian countries and monthly festivals to emphasize the importance of cultural ties.
Project Learnings
This project acted as an introduction to creating a wordmark and the intricacies of type manipulation methods. By creating the concept of the magazine first, I was able to establish characteristics for the type language to adhere to as the wordmark and publication layout followed.
