Concept
Craigslist is an advertising site that covers a vast market of customer interests including housing, community, services, resale, discussion forums, jobs, gigs, and resumes. It is simultaneously a website where users can make a profit and make connections, yet the website's interface lacks the design quality that such a helpful tool deserves. In a group project, we redesigned Craigslist's mobile site with the goals of making the site more user friendly, improving branding consistencies across pages, and implementing an organization method for posts.
This project done in collaboration with Sam Collins, Jayne Harlan, and Ellie Tranter.
Research
Current Screens
Information Architecture
Benchmarking
Task
Prototypes and Usability Testing Insights
First paper prototype
Usability test 1 insights
Second paper prototype with insight edits applied
First digital prototype
Usability test 2 insights
Second digital prototype with insight edits applied
Style Guide
Final
Our goal for this mobile browser redesign was to make the site more user friendly, to improve branding consistency, and to implement an organization method for posts. We accomplished these goals through our use of color, icons, organized components for buttons and forms, and a step by step guide to lead users through the process of creating a post. So the task of creating an account and publishing a housing post becomes a streamlined experience for users.
Project Learnings
The Craigslist redesign was the first interaction design project that I had done. I learned how to document a usability analysis, analyze information architecture, compile benchmarking, create paper prototypes, and proctor user testing. This project also introduced me to Figma which was used for both designing and prototyping the app interface.
