Concept
Honni is a semester long project that was brought to life during my co-op at Kao Corporation. Honni is a consumer care brand that specializes in creating products for young adolescents dealing with eczema and sensitive skin issues. Mimicking the science in the products's deeply hydrating formula, Honni utilizes an energetic yet sleek design to engage consumers in all areas of interaction.
Current Branding and Packaging Analysis
Process
Mood Board
Brand Guidelines
Final
After defining brand guidelines, the packaging, social media, and point of purchases displays for Honni can be brought to life. Throughout all touchpoints, Honni utilizes a strong color identification system and approachable, encouraging language to support consumers in their skincare journeys.
Project Learnings
Honni is the second project that I have designed from brand creation to the implementing of touchpoints. It was also a new experience to bring a sunscreen comp to life at 3D Color as I was able to make in-person decisions about paint colors and finishes. My two mentors at Kao played a pivotal role in shaping my design decisions and offering advice during the comping process of the product. I am very grateful to both of them and the Kao team who made this project possible!
