Tire Discounters
Tire Discounters
OVERVIEW
OVERVIEW
Tire Discounters is a tire and auto service shop that has been family owned since 1976. Headquartered in Cincinnati, Ohio, the business has expanded from one location to 200+ across eight states. The Tire Discounters business also contains six other car care brands under their umbrella of ownership, spanning from EV, commerical fleet, glass repair, car wash, and luxury car services.
As one of two graphic designers at Tire Discounters, I worked directly with the marketing team to develop print and digital materials across all TD brands. While I cannot display all of the work completed during this internship, I would be happy to speak more about my experience over a call or in-person.
Tire Discounters is a tire and auto service shop that has been family owned since 1976. Headquartered in Cincinnati, Ohio, the business has expanded from one location to 200+ across eight states. The Tire Discounters business also contains six other car care brands under their umbrella of ownership, spanning from EV, commerical fleet, glass repair, car wash, and luxury car services.
As one of two graphic designers at Tire Discounters, I worked directly with the marketing team to develop print and digital materials across all TD brands. While I cannot display all of the work completed during this internship, I would be happy to speak more about my experience over a call or in-person.
SERVICES
SERVICES
File management
Social Media
Email Marketing
Print Material
EGD Elevations
Website Graphics
Motion Graphics
File management
Social Media
Email Marketing
Print Material
EGD Elevations
Website Graphics
Motion Graphics
DATE
DATE
Fall 2025
Fall 2025
Tire Discounters
Tire Discounters
Developing designs for the Tire Discounters brand was my main focus during my time with the company. My work included the creation of digital assets such as social media posts, PMAX, email headers, motion graphics, billboards, and website imagery. I also produced physical materials such as store signs, community wall plaques, counter mat pricing sheets, and mailers.
Developing designs for the Tire Discounters brand was my main focus during my time with the company. My work included the creation of digital assets such as social media posts, PMAX, email headers, motion graphics, billboards, and website imagery. I also produced physical materials such as store signs, community wall plaques, counter mat pricing sheets, and mailers.
Alongside my fellow intern, Elise Gaskey, three seasonal holiday marketing campaigns were brought to life across various digital and physical platforms. Towards the end of our co-op season, we also prepared three additional months of digital marketing assets to improve project timelines for design needs in the upcoming fiscal quarter.
Alongside my fellow intern, Elise Gaskey, three seasonal holiday marketing campaigns were brought to life across various digital and physical platforms. Towards the end of our co-op season, we also prepared three additional months of digital marketing assets to improve project timelines for design needs in the upcoming fiscal quarter.
TDEV
TDEV
TDEV is a branch of the Tire Discounters that caters specifically to electronic and hybrid vehicles. The brand identity reflects both the advanced technology in their customer's cars and TDEV's expert service crew that are well equipped to take care of them.
TDEV is a branch of the Tire Discounters that caters specifically to electronic and hybrid vehicles. The brand identity reflects both the advanced technology in their customer's cars and TDEV's expert service crew that are well equipped to take care of them.
Since the TDEV store is still a fairly new base of operations, much of the design work that I completed for this sub-brand focused on promotional materials and solidifying the brand's tone and aspects of their visual language.
Since the TDEV store is still a fairly new base of operations, much of the design work that I completed for this sub-brand focused on promotional materials and solidifying the brand's tone and aspects of their visual language.
Butler
Butler
Butler Tires and Wheels provides clients in the Atlanta, Georgia area high performance tires, wheels, and accessories. With over 50 years of experience servicing luxury vehicles, Butler provides an elevated personal experience for each customer so that you leave with the dream version of your car.
Butler Tires and Wheels provides clients in the Atlanta, Georgia area high performance tires, wheels, and accessories. With over 50 years of experience servicing luxury vehicles, Butler provides an elevated personal experience for each customer so that you leave with the dream version of your car.
The main goal for Butler Tires and Wheels during the time of my internship was to provide digital assets for a new transitional service webpage. Additional assets for print and billboard advertisements were also created for this sub-brand.
The main goal for Butler Tires and Wheels during the time of my internship was to provide digital assets for a new transitional service webpage. Additional assets for print and billboard advertisements were also created for this sub-brand.
