Homage
Homage
OVERVIEW
OVERVIEW
Homage is a sustainable small-batch perfume brand that explores culture through scents inspired by specific destinations. Their mission is to expand consumer knowledge of cities around the world in order to mitigate clusters of mass tourism that have overwhelmed local communities. The brand works directly with the inhabitants of the destinations that inspire their perfume in order to harvest scent notes ethically and support local businesses and lands.
Homage is a senior capstone project that was displayed at the University of Cincinnati's DAAPworks showcase. The project followed a timeline of research, design, and production in the course of one 16 week semester. Final deliverables include a complete brand book, physical perfume bottles and deluxe packaging experience, 3D mock ups, social media posts, web design, and poster series.
Homage is a sustainable small-batch perfume brand that explores culture through scents inspired by specific destinations. Their mission is to expand consumer knowledge of cities around the world in order to mitigate clusters of mass tourism that have overwhelmed local communities. The brand works directly with the inhabitants of the destinations that inspire their perfume in order to harvest scent notes ethically and support local businesses and lands.
Homage is a senior capstone project that was displayed at the University of Cincinnati's DAAPworks showcase. The project followed a timeline of research, design, and production in the course of one 16 week semester. Final deliverables include a complete brand book, physical perfume bottles and deluxe packaging experience, 3D mock ups, social media posts, web design, and poster series.
SERVICES
SERVICES
Research
Branding
Print Material
Social Media
Website
Research
Branding
Print Material
Social Media
Website
DATE
DATE
Spring 2026
Spring 2026
Research
Research
Primary and secondary methods of research were conducted to help create an informed design solution for the intersecting concerns of overtourism and environmental degradation. Methods included surveys, interviews, competitor audits, stakeholder mapping, and participatory design exercises.
Primary and secondary methods of research were conducted to help create an informed design solution for the intersecting concerns of overtourism and environmental degradation. Methods included surveys, interviews, competitor audits, stakeholder mapping, and participatory design exercises.
Design Process and Brand Strategy
Design Process and Brand Strategy
Homage needed to be a canvas for all of the cultures that it would represent. By rooting choices of typography and iconography in the combination of architecture and nature, the branding reflects mankind's unique ability to care for the world around us. Homage encourages travel and exploration but through more intentional choices of where to travel and how to support the local communities there.
Homage needed to be a canvas for all of the cultures that it would represent. By rooting choices of typography and iconography in the combination of architecture and nature, the branding reflects mankind's unique ability to care for the world around us. Homage encourages travel and exploration but through more intentional choices of where to travel and how to support the local communities there.
Homage's mission is reflected in its use of photography as well. By combining landscape imagery with portraits, the brand connects aspirational travel to the fact that real people live at these locations. This reinforces the lesson of respecting the inhabitants and land that we encounter on our travels.
Homage's mission is reflected in its use of photography as well. By combining landscape imagery with portraits, the brand connects aspirational travel to the fact that real people live at these locations. This reinforces the lesson of respecting the inhabitants and land that we encounter on our travels.
Production
Production
Homage's deluxe packaging experience was prioritized for the project's final physical deliverable. Local resources at the Cincinnati public library and DAAP Rapid Prototyping Center were used to complete all UV printing, laser cutting, and Kongsberg machine.
Homage's deluxe packaging experience was prioritized for the project's final physical deliverable. Local resources at the Cincinnati public library and DAAP Rapid Prototyping Center were used to complete all UV printing, laser cutting, and Kongsberg machine.
DAAPworks Display Table
DAAPworks Display Table
